Legacy of Liberty.
Creative Director: Tim Hackney
Copywriter: Katy Johnson
Art Director: Laura Dozeman
This was a powerful opportunity to help Hillsdale College mark 50 years of diplomacy and leadership through their Dow Conference Center. For this commemorative event, my work was more about giving a stage for the past to speak rather than filling the space with my own words—hence the inspiration for the “legacy” idea that carried throughout the posters, brochure and video we created.
I mined old speeches from the Dow Center for quotes and found that in many ways Hillsdale was anticipating issues of the day and ensuring their students were right in the middle of the political conversation. We used those quotes and old photos together with newsreel footage to tell a poignant story of a university cultivating empathy and insight so its students could better the world.
Our work was recognized that year with an ADDY award.