Better at every level.
Creative Director: Tim Hackney
Copywriter/Information Architecture: Katy Johnson
Art Director: Laura Dozeman
UX experience: Rich Evenhouse
BUILT Systems improves manufacturing around the nation by developing innovative and safe working solutions like height-adjustable workstations and welding tables. Fresh on the market, they needed help talking about themselves as well as educating their consumers on why their products were so much more efficient and cost-effective than the competition.
As I interviewed people at every level of the company, I was struck by their shared passion, work performance and gritty ingenuity in creating these products. So I let that attitude dictate everything I wrote, from the tagline to headlines, body copy and even product descriptions.
Combined with a powerful set of visual assets and photography, we ensured that BUILT clearly differentiated itself from all competitors. Today, sales are not only up, but this Michigan-based company is gaining national attention, with pursuit from fans like Enterprises T.V.